JEFFREY B. WEISBERG

17960 NE 9th Place · North Miami Beach · Florida 33162

jbweisberg@gmail.com · 215.860.9146

Strategic Advisory & Product Management

 

Accomplished entrepreneurial / intrapreneurial strategist and visionary marketing leader. With 14+ years consulting and product management experience, elevating the profitability, visibility, innovation, and performance at leading organizations in diverse industries. Adept at creating and executing tactical plans that enhance brand image, fuel revenue growth, and boost recognition/market share on national and international platforms. Active listener and relationship builder with expertise in orchestrating:

KEYSTONE MANAGEMENT CORPORATION– Philadelphia, Pennsylvania                       2007–Present
Niche provider of strategic and management consulting services to foster market growth.

Founder, Innovation / Strategy Consultant & Director of Strategic Initiatives

Lead strategy, business development and engagement management services in diverse industries, including life sciences & healthcare, publishing & media, food services, legal & professional services and technology & information management. Evaluate customer needs and market opportunities to devise innovative business models and product strategies that improve the consumer experience. Clients include Roche Diagnostics, Summit Media, Lodestar, BrandLink and think tank, Macrolabs. Worked closely with Senior Executives and Business Unit Team Leaders

§         Transformed business model of a Fortune 200 corporation's $13B business unit by reformulating 10 year product road map and overhauling short-term product strategy.

§         Created and maintained intelligence gathering platform to evaluate global trends, opportunities, and threats.

§         Parlayed road map development success into a $1M engagement to monitor trends and performed quarterly SWOT analyses with one of their top performing Product Management IMS Team Directors.

§         Conducted multiple country qualitative/quantitative research and industry-specific thought leader interviews.

§         Developed and delivered in-depth executive level presentations of findings that supporting completed analysis and offered road map/strategic partner/acquisition recommendations to Senior management.

§         Co-invented and filed mobile telephony related intellectual property, negotiated equity and terms among stakeholders, identified potential vendors and assembled start-up management team.

§         Worked with Director of Investments, Information Technology and performed due diligence on seven early stage companies for a Philadelphia-based private equity group.

§         Crafted methodology to monetize and securitize intellectual assets for a UK-based foundation and trust.

§         Advised leadership and oversaw design/development of e-commerce and social media for Internet start-ups.

GAIA ENTERPRISES – Richboro, Pennsylvania                                                                           2003–2007
Leading manufacturer of specialty snow and ice melting products.

Product Manager / In-House Strategy Consultant

Recruited by Vice President of Sales & Marketing as the in-house consultant for product management and strategy. Defined LOHAS global marketing and branding strategy. Identified strategic opportunities. Coordinated promotional initiatives and administered agency relationship for program execution.

§         Repositioned non-salt-based ice melting product as the leading paver-safe, pet-safe, and environmentally sound alternative ice melter product available throughout the U.S. and international markets.

§         Propelled product market share to 75%, leaving less than 20% to top 2 competitors combined in crowded market.

§         Secured high-profile feature spot on The Martha Stewart Show.

§         Captured EP Henry alliance, and obtained catalog/trade show showcase that spurred product line expansion.

WINERGY – Langhorne, Pennsylvania                                                                                           1999–2003
Provider of strategic consulting services for consumer goods, chemistry & life sciences, information technology, financial services, and entertainment industry clientele.

Founder & Principal Consultant

Assembled and led 6-person management consulting team through all phases of client engagement. Established and cultivated relationships with executives and operations leaders through networking, prospecting, and referral selling.

§         Performed industry, product, and market/economic trend analysis to identify emerging opportunities.

§         Crafted strategies for new market entry and improved market penetration and prepared comprehensive business acquisition, IPO, and growth plans.

§         Initiated senior level relationships for Dubai based corporation with Wal-Mart, The Gap, Home Depot, Levi Strauss, Toys “R” Us, Victoria’s Secret, and Martha Stewart Living for Middle East market entry opportunities.

§         Managed, designed and facilitated implementation of U.S. market launch strategy complete with development of e-commerce site for Italian-based telephony marketing provider Mobile Village srl.

§         Devised strategy to securitize unsold media to bolster publicly trading small cap companies balance sheets.

§         Orchestrated detailed SWOT analysis in preparation for a Fortune 500 corporation spin-off.

§         Examined client marketing strategies/frameworks to advocate improvements that delivered 25% average savings.

B-12, Account Executive – New York, New York

§         Oversaw new business development, account management, and multimedia marketing campaign development.

§         Captured relationships with The Weather Channel and NAYA through creation of novel pitching methodology and managed existing accounts such as International Foods and JC Decaux.

BEYOND INCORPORATED, Account Manager– New York, New York                                                    

§         Assessed opportunities and coordinated development of theatre productions and destination resort services.

§         Initiated relationships with C-level executives at Fortune 500 companies, military leaders, and key entertainment industry stakeholders to expand market presence.

Bachelor of Science in Business Administration/Management, Monmouth University – West Long Branch, NJ

Business Model Innovation Master’s Certificate Program Candidate, IXL Center Innovation – Cambridge, MA

Affiliations: Word of Mouth Marketing Association ~ World Future Society ~ PSVK’s PurpleList Expert

Operating Systems: Microsoft Windows, Mac OS X, UNIX

Languages:             HTML, XML

Tools:                     Microsoft Project, Microsoft Office Suite, Adobe Creative Suite, Huddle, Confluence